1. THE BRAND

  2. A Beginning

    Working with Linen might date back into antiquity, but this material was virtually unknown in India until as late as 1949, when a humble, hitherto unknown Indian company named Jaya Shree Textiles was poised at the edge of history.

    Jaya Shree Textiles

    This company was different. It had a vision. It was about to attempt and succeed at the impossible. For an Indian textile maker to step up to the experience and standards of Europe and the West in textiles was virtually unthinkable, yet here was Linen Club, producing a superlative quality of linen right here in India. Going toe to toe with the giants.

     
    Linen Fabrics in India
    Linen Fabrics in India
    Linen Fabrics in India
    It is here that the journey of fine linen in India began. A journey entwined with the history of Linen Club. A brand that is today inseparable from the paradigm of fine linen in India and the world.
    The Linen

    Linen is no ordinary fabric. It is a perfectionist's material. For those that have the patience and the grit to create linen, there is a special reward at the end of the toil: a textile of rare longevity, unrivalled texture and exceptional comfort. Every yard of fabric created at Linen Club is so much more than a yard of mundane cloth: it is an achievement.

    Many hands touch the linen while it is being made. The skilled workers who've honed their craft at Jaya Shree Textiles for decades, the floor supervisors whose lifelong study of the fabric could earn a doctorate at any institution of learning, the engineers whose grasp on the subject is absolute, the clothiers and designers with fabulous visions of linen grandeur who are eroding the boundaries of textile brilliance; every expert hand that touches our fabric leaves something behind. A little piece of themselves. A mark of perfection.

    We are proud to be certified by the European Confederation of Linen and Hemp (CELC), the only European agro-industrial organization federating all the stages of production and transformation for linen & hemp.

    The finished product is always unique; fabric spun from the finest French and Belgian linen fibres in a mind-boggling palette of eclectic colours, designs and textures, boasting consummate craftsmanship in tailored as well as ready-to-wear apparel. This variety, combined with the careful application of cutting edge European technology is what separates Linen Club from its many imitators, and why the quality of our linen is so difficult to replicate.

    MADE FOR THE DIFFERENT

    MADE FOR THE DIFFERENT

    Linen Club made its way into many wardrobes with fabrics that echo worldliness, exquisite detail, and unmatched poise. Having truly stood the test of time, Linen is a testament to all that’s atypical yet prodigious. Just like the man who wears it.

    In a world teeming with critics, herd mentality and naysayers, Linen Club celebrates those who choose to sidestep the norms, only to carve their own unprecedented paths in life. The ones who embrace their imperfections. The ones who defy routine.Their ambitions defined by undying zeal, not by titles. Their opinions built on conscience, not trends. They are the ones who choose to breathe easy and be themselves. They are the ones who are unmistakably different.

    Woven from the finest European flax, meticulously crafted by the fabric maestros, and sporting unparalleled patterns that resonate individuality – Linen Club brings alive the cloth’s essence with a new TVC starring the inimitable Farhan Akhtar. A man comfortable in creases and with his imperfections, a man comfortable only when he’s breathing free, his personality complements the prized qualities of a fabric that’s truly made for the different.