1. THE BRAND

  2. A Beginning

    Working with Linen might date back into antiquity, but this material was virtually unknown in India until as late as 1949, when a humble, hitherto unknown Indian company named Jaya Shree Textiles was poised at the edge of history.

    This company was different. It had a vision. It was about to attempt and succeed at the impossible. For an Indian textile maker to step up to the experience and standards of Europe and the West in textiles was virtually unthinkable, yet here was Linen Club, producing a superlative quality of linen right here in India. Going toe to toe with the giants.


    It is here that the journey of fine linen in India began. A journey entwined with the history of Linen Club. A brand that is today inseparable from the paradigm of fine linen in India and the world.
    The Linen

    Linen is no ordinary fabric. It is a perfectionist's material. For those that have the patience and the grit to create linen, there is a special reward at the end of the toil: a textile of rare longevity, unrivalled texture and exceptional comfort. Every yard of fabric created at Linen Club is so much more than a yard of mundane cloth: it is an achievement.

    Many hands touch the linen while it is being made. The skilled workers who've honed their craft at Jaya Shree Textiles for decades, the floor supervisors whose lifelong study of the fabric could earn a doctorate at any institution of learning, the engineers whose grasp on the subject is absolute, the clothiers and designers with fabulous visions of linen grandeur who are eroding the boundaries of textile brilliance; every expert hand that touches our fabric leaves something behind. A little piece of themselves. A mark of perfection.

    We are proud to be certified by the European Confederation of Linen and Hemp (CELC), the only European agro-industrial organization federating all the stages of production and transformation for linen & hemp.

    The finished product is always unique; fabric spun from the finest French and Belgian linen fibres in a mind-boggling palette of eclectic colours, designs and textures, boasting consummate craftsmanship in tailored as well as ready-to-wear apparel. This variety, combined with the careful application of cutting edge European technology is what separates Linen Club from its many imitators, and why the quality of our linen is so difficult to replicate.

    Live the Linen Life

    The Linen Life

    Linen Club brought the joys of linen to a billion people, and quickly positioned itself as a global linen brand unwavering in its steadfast refusal to settle. To submit to the mediocre belief that something could just be "good enough" when it could be perfect. This yearning is at the heart of what we do at Linen Club.

    It is no wonder that our weaves interest the doers in the world: the ones cut from a different cloth, accustomed to distinction and excellence not as a mysterious destination, but as a way of life. The ones for whom having the best is no mere desire, but a raw, visceral need for extraordinary merit. The ones for whom only the finest will do.

    The Linen Life is out there, for those that are willing to achieve it. And for as long as there will be people living it, Linen Club will be there to clothe them in only the finest European linen sourced from Belgium and France, perfected in India.