Linen Blog
ADITYA BIRLA NUVO LTD.
Unit:Jaya Shree Textiles
Rishra,
P.O. Prabasnagar - 712249
Dist: Hooghly
West Bengal
India
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+91-33-2672 1146

Redefining Summer Styles

February 25th, 2015

Summers past today only meant not wearing too many layers & keeping it clichéd always. But fortunately, not anymore!
We say why no multiple layers clothing when there’s the fabric of the season – Linen with you for the rescue! You can try out multiple layered clothing or even the usual but differently with linen.
Did we  hear sweaty & creasy clothes being worn to office in summers? Well, it’s a nightmare; summers tend to make you sweaty & your clothes creasy. But linen can work the magic here. To add to the domain, thanks to its moisture absorption technology, it leaves you feeling breezy & cool.
And you know what’s best with linen? It’s lightweight & protects your skin too. It also adds a dash of light colours collection to your wardrobe when you can and should flaunt the most-the season of light (& heat) summer!

Go Linen!

Boys
Linen pants + Formal shirts

Girls
Linen skirts + Normal tops
Linen cardigan + Summer dress

With the right kind of wearables, you can never go wrong or over-do fashion. And c’mon who doesn’t want to look like a Greek goddess gone hippy?

The Essentials

Let’s talk the essentials in the field of dressing up like the shades (Sun glasses). Wear them to protect your eye from the harsh UV rays and when you set in to show off your style without it, wear a shade of blue make up complementing with your over all look. An umbrella to complement instead of the hat (which could also make you sweat) with the summer wear too looks really classy! All set?

Summer dresses form an integral part of a girl’s wardrobe in the summer collection. Make the most of it by pairing it up with the right accessories to complement with it. May be pair it with a linen jacket/cardigan to keep the cool & redefine the summer style this season? For the rest, the columns below will do the work.

Get cozy + fashionable. Summers are not a great idea for many people to go about dressing up crazily but with tips like the ones given above, you can never go wrong!

Head out
While hats, bandanas & hair/head accessories make great fashion statements; their primary function remains to protect you from the harmful sunlight & UV rays. But you can use it to your best this summer for protection & to flaunt off that hippy look too! We’re sure you’re thinking of greek goddess gone hippy look!

Head to Toe
Girls!
While we have completely covered your summer look, we still have something pending. Shoes. Clogs make a great fashion statement in summers. Wear them to show how trendy & in-style you are every season!

And if you’re heading to the beach in the typical firang way to get tanned, think again! The UV rays aren’t all that friendly after all. And if you still wanna enjoy the beaches of Goa, wear a sunscreen & go fabric friendly with your body to protect it from the worse heat of the annual year.

Linen And Different Types Of Blue

February 20th, 2015

It’s Summer time! And it is also time for us to dress as cool as possible to  avoid any disgrace in public (we’re talking of the sweaty clothes). So, what do you do to dress cool? Use fabrics that keep you cool + avoid the  summer disadvantage (which we wouldn’t like to talk about since here we’re all about making the summer happening!).

Linen is the way to go about this summer and how do you show off your cool creative coral side without going to the beaches? ;) That’d be BLUE.  Yes, we’re talking of the coral’s heart – colour blue! You can flaunt as many shades of it as possible & never get tired too! Guys who have to  wear formal clothes daily to office know the pain about blue best but they don’t know one great thing about blue-its shades & its zest!

Many Shades of Blue


Let the coolest colour make you look the hottest this season!

The coolest shade of all the colours can also be used as the coolest shade  in the wardrobe. There are about 66 shades of blue & it arguably is the best for summers.

Try the lighter shades of blue like the deep sky blue, UCLA blue, Cyan, etc. for the formals. Even during extremely formal client meetings, a formal linen blue blazer can work out best this season giving you the edgy, creative & cool look.

For girls, they can pair blue checked, flowery & animal print skirts with light blue shirts as formal. We’re also talking of the blue linen shirts & maxi dresses paired up with tiaras.
For the weekends, it can always be about the beach look without even  going to the beach! Deep sky blue shirt paired with a navy blue shorts  can work out the magic.

On that blue note, have you checked out the shades of blue in Linen? If you haven’t then that’s going to be your biggest miss this summer because the fabric of the season comes in a variety of blue shades that complement with both, your formal as well as casual wear. Wear it in the lightest shade if cute pastels are your type & wear it in dark shades if you wanna wear that sharp look on. So what are you waiting for? Go take a look at the blue hue!

There are also accessories that you can pair up with your normal (other-coloured) dresses that look cool in blue. Scarfs, hats, bandanas, etc. Blue wallets, bags, shoes can make you  look like a blueberry! For men, team your linen shirt with navy blue sneakers to get that perfect casual look.
Women can always pair up their normal office/casual wear with blue accessories to show off how elegantly they’re pulling off the look for the season!
So, go out & get those ‘Summer Blues’ experience & discover how it’s best for you!
Makes you wanna check out the shades of blue in the best fabric of the season (linen)?

What Not To Wear At Work?

February 10th, 2015

The not-to-do list at the 9-to-5 jobs

There is always a continuum attached to things that we’re not supposed to do at work. Because it makes us feel awkward, takes away the respect we truly deserve & ultimately hampers our work environment leading from bad to worse results. One of the most important things in this list is what not to wear at office.
Previously, when people started working the only dress code followed was formals & there was no saying ‘no’ to it. Everybody would abide by it & nobody ever thought to avoid it. It was decorum, a way of life in the office. But now with all the western influence (at least that’s what we feel) our work dress code has graduated from formal to a semi-formal way of comfy dressing. Comfort has come to play an important role in it & hence employee benefit has come into play.
Thus, the fashion police in us is here to tell you how & what to wear to office while avoiding the basically wrong wearables.
Well, if you work in a corporate office, I don’t think casuals are ever the scenarios to see but then what else can go wrong?
For people who work in a more flexible creative professions, have the flexibility to wear their heart with the casual + funky looking clothes to office. Blessed are those!
But then what can go wrong? Find out below.

The list of the not-to-do at the 9-to-5 jobs

-Jingly Jewelry: Yes, do not wear them. Even in the creative kind of jobs, you are expected to maintain some kind of decency with the look you carry around. Wear accessories but decent ones. Junky too fit the bill but jingly jewelry & piercing all around (some are OK) is not an acceptable behavior.
For the corporate guys, it’s mostly a no-no in case of accessories.

-Foot Gone Wrong: Sneakers & Flip Flops are specifically what we’re talking about here. Even if it makes you feel comfortable, it’s mostly not expected from you & surely will make your client feel uneasy (if you happen to meet one).

-Low Waist Pants: Is a strict no-no even for the creative professionals. It may be your kind of fashion statement that you want to flaunt, but is indefinitely avoidable at work!

_Wrinkled/Un-ironed/Sweaty Shirts: Yes, the nightmare of any employee is what we’re referring to here. Shirts/trousers/everything should be ironed & well groomed. Even if that means ironing your casuals.

You can’t avoid the heat & the absolute disgrace the sweat brings you to. But you can definitely choose a wise summer fabric/garment to wear & avoid sweat & smell. Linen is the way to go for you! It absorbs heat & won’t leave you as sweaty as the normal fabrics. A linen blazer can do the fashion magic too in case you’re going to a meeting & don’t want to look tired or sweaty.

-Too much make-up & fragrance: Ladies! We’re talking to you here especially. Make-up may be a must to look groomed & beautiful while you’re at work but over-doing it can kill it that too adversely. Fragrance too on the other hand when over-done is toxic smell with no tonic!
These were the mistakes everyone should avoid at office.
P.S: Freshers, please take notes!

But there are some unforgivable mistakes that one needs to un-follow in case you’re into one or thinking of practicing any!

X Creasy, sweaty, shiny clothes
X Opaque tights
X Plunging necklines
X Skin bearing clothes.

Avoid these & you’re mostly sorted to keep your job. But to end on a very pleasant note, stay comfortable, stay fashionable!

Linen Jackets for Summer Weddings

January 26th, 2015

This purple linen jacket is perfect for a summer wedding. The bright and vibrant color can alleviate romantic mood of the occasion. The soft fabric of the linen and the crispness of the cut can match any other wedding dress. The round collar, the wide bands on the lapel and cuffs add on to the fashion statement. Paired with black or white churidar or Jodhpurs, it is a head turner in sobriety.

Born to be regal – this summer wedding jacket says just that. In bright and dark crimson, it is meant perfectly for weddings. The black collar, black buttons and the detailing on the jacket complements the red perfectly. Simple yet gorgeous, it is meant for that matured sophistication.

The coolness of this silver blue jacket is perfect for a morning wedding ceremony and an evening bonanza too. It is subtle, it is detailed. This Bandhgala can easily be worn with trousers as well as Jodhpurs. The white detailing over the body and around the button holes adds to the fashion factor of the jacket which could otherwise be quite sober and formal.

This bright linen jacket is for an informal and happening wedding. This dark turquoise linen jacket with black detailing on its lapels, collar, shoulder pads and pocket, looks perfect for a go getter. It is smart, it is festive, and it will surely get the occasion moving.

A formal wedding wear that is what this linen Bandhgala jacket is. Suave and perfect with a crisp cut, this red summer linen jacket will match the bridal blush. A cream churidar is just the accessory for it, and the groom is all set to get the love of his life. The large buttons down the front matches with the sobriety of the attire.

Different Shades of Orange and Linen

January 20th, 2015

Spring is here. Nature’s palette is brimming with vivaciousness and brightness. Fashionistas have the choice to go with the Nature’s trend and blend with it or create a contrast by choosing from the subtler shades of the spectrum. It is the time for the designers’ daydreams of simpler rustic times, remembering retro delights, floral arts and the magical world before we nudge towards the warmer months of the year.

Orange is the transition color of seasons, be it fall or spring. The vibrancy of the color remains to be favorite for the designers while choosing it as a standalone color or to mix and match it with the others.
(img source: ethnicsaga.com)

Ranging from the brightest burnt orange, flickering flashes of rust, fruity tones and soothing ombré, orange seems to be in trend since Fall 2014. Complemented wisely with any other hue or a color next to it on the color wheel, orange is pleasing to the eye and can suit any complexion.

 
(img source: menstylefashion.com)

Linen paired with orange is the perfect blend for the upcoming warm season. The softness and the absorbent quality of the material makes it an easy to wear yet trendy for every fashion conscious person.

For a trendy man, a bright rust orange linen shirt with linen trousers in any shades of brown would be appropriate as a part of the spring wardrobe. Bandhgalas in bright pumpkin orange teamed with beige or white Jodhpurs would be ideal for metrosexual Indian bridegroom. For a more casual look, men can wear an orange linen jacket in coral, with a grey kurta and white pajamas. A khaki green jeans would certainly go well with a tangerine colored linen shirt and create a “cool look”. A linen shirt in dusty apricot shade of orange paired with a deep navy blue formal suit would scream sophistication. He will certainly turn many eyes. Choosing a linen trouser in toasted almond with a tangerine tee shirt to beat the heat of the golf course, will have many swinging towards him.

For women orange is used generously used both in Ethnic and Western fashions. A blood orange trousseau is a must have for all Indian brides. Complemented with traditional gold or silver ornaments, this shade of orange is glamorous. Bollywood actresses dressed in burnt orange flowing Anarkali teamed with black and green embroidery enthralls many hearts, men and women. Ever since Palazzo pants and neon colors made a comeback in the fashion trend, different shades of orange have been in used in trims and frills or simply on its own. Mango orange are for the teens and the trendy. A mango colored trousers with a fuchsia tee is the perfect way to welcome spring. An orange dress in Coral shade of the color, with a simple turquoise pumps and studs can be very glamorous yet sophisticated. Working woman can go for tangerine colored linen suit with white shirt for the summery feel.

Top up your fashion with a beige linen dress, finish it with an orange linen hat, shrug and a clutch bag. If you think or dare to dress bold, wear a burnt orange linen skirt and a purple top. Orange can be used and played with every other color on the palette. If you have the right color to work with it, orange will help put you in a positive, energetic mood.

Opt for Designer Linen Suits to Make the Perfect Impression

January 15th, 2015

Everyone knows that linen is a very comfortable fabric to be in but even in the very recent past, it was just considered functional, not fashionable. Thanks to the designers, linen has undergone modifications as well and now it is increasingly used for making all kinds of outfits, with none of its quality and comfort compromised. Linen shirts were always a favorite with men. There is nothing more classic than a well tailored shirt, properly starched and ironed. Now, even designer linen suits are made for men and those who are particular about their looks and dressing find them a welcome addition to their wardrobe.

Suits are a must for almost every formal occasion but it is not always possible to wear the heavy suits in the summers. That does not mean that there are no formal occasions in the summers. Linen suits are light and comfortable and yet they can be donned on these special events that have a formal dress code. The white linen suits are especially ideal for summer lunches etc. Paired with other linen products like shirts and trousers, they make a complete presentable outfit. They look stylish and classy, without being too intimidating. Moreover, one can easily play around with the accessories like belts and cufflinks, pocket handkerchief, the addition or subtraction of a tie etc, to make the transition from day to night wear. They are hence very versatile.

Nowadays, the latest linen suit designs are available in most of the high end stores. Linen club has them as well. One can find entire range of suits to choose from. Of course, they do require a certain degree of maintenance. It is best to clean them with professional help rather than putting them in the washing machine at home. They should also not be pressed with a very hot iron or treated to bleaches or harsh detergents. The other thing to remember about linen suits is that they should be tailored well. The wrong size and cut will make even the best suit look dull and frumpy. Even while storing them, it is important to see that they are not cramped along with many other garments.

With a few careful and well followed practices, you will be able to take care of designer linen shirts and they will always be the go- to items in your wardrobe for any occasion.

20 Habits of Super Fashionable People

January 12th, 2015


This double breasted linen jacket in silver blue, is perfect for personal and professional wear. Its sophistication is marked by the preciseness and crispness of the material and cut.

A white informal linen jacket, teamed with baby pink linen shirt, is perfect for those who choose to be sophisticated even with the sun in their hair. The wide breast pockets are the highlight of this oh-so-cool jacket.

Who says monochrome colors are for sophistication? This magenta jacket is perfect for a gentleman of any age. It is short and it is simple, allowing the color to make its mark.

This double colored bottle green jacket is suitable as a wedding jacket too. Just wear a bright brooch on the lapel and it will get you in the festive spirit.

This pale pink linen long coat worn with white linen trousers can make you an eye catcher in any summer event. The formal cut and the informal detailing in white is a perfect blend for sophistication.

Another long coat, this time in cream. It too has self-colored detailing all over the body. The narrow fit at the waist and wide cuffs are the highlights of the dress.

If you are in for ethnic look, this suit is perfect for you. It is simply gorgeous. The low neckline and the detailed sequined work around the neckline and cuffs, along with the beige colored embroidery work is just perfect for a summer wedding.

This fudge and cream bustier and long skirt is a delectable piece. Narrow at the hips the skirt flares at the bottom to add flare to the outfit. The cream front panel of the bustier break the monotonousness of the fudge and accentuates the total appearance.

This linen jacket is one of a kind, preferred by the trend setters. The neck line of the jacket makes it an informal wear and yet is very sober. It can be paired with any other color or textured shirt or a kurta.

This black linen jacket is certainly classy, meant for those who love to rule. The white cord work along the lapel and the length of the jacket is striking.

A simple white linen shirt, crafted to stand apart from the rest. The black combination along the button panel and the small detailing on the collar boasts sophistication.

This mint colored linen shirt is perfect for a summer outing. It lends a sporty feeling while being sophisticated. The small white patch around the round collar of the shirt, is the just the perfect icing on the cake.

Sophistication does not mean lack of color. The rust colored linen jacket worn over a casual bright green tee, is perfect for a young man who loves to blend work with sports.

If you are looking for some ethnicity, this linen Bandhgala is perfect for you and the summer days. The detailed embroidery on the front and on the collar in cream, brown and bridge is arresting while being soothing.

A perfect team of two. The round cut jacket for him, and the Anarkali for her, in deep maroon, is definitely very striking. The detailed work of sequence and stones in Ethnic designs, on both the garments make them more gorgeous.

This pair of linen shirt and linen jacket worn over it, will certainly make the wearer stand out in crowd. The blandness of the dirty beige of the shirt is spiced up with the deep coral detailing along the button panel and collar. The coral pink jacket is simple and short complemented perfectly with the shirt and beige linen trouser.

This team is just ready for a cool summer pool party. The neon green jacket, worn with a V-necked tee shirt makes him look sporty and dashing. The mango colored top for her, contrasted with white piping work along the wide neckline and arm hole is as fashionable as it can be without any added effort.

This orange linen suit is for the women on the go. Teamed with a white linen top it is sophisticated enough to be worn at a formal summer occasion.

The beige linen suit is so urbane. It lends a nonchalant look to its carrier, with the detailed work on its lapel. Topped with a hat and beige pumps, you can wear it for any occasion with great élan.

Dark and romantic. This purple and shocking pink summer jacket will surely lend color to a summer gathering. The simple yet bold cut of the collar emphasizes sophistication.

5 Linen Summer Dresses

January 9th, 2015

This simple yet vibrant dress will certainly keep you outside the crowd. Layered in two shades – a rich pumpkin orange and a bit tempered tangerine, with lace and cutwork is perfect for a personal lawn party as well as a casual office wear. The smart checked lower layer empowers the dress with sophistication, whereas the lace work adds the feminine factor. This A- line perfection has a detailing and a piping work in the darker shade to break the monochrome. Teamed with simple pearl studs and pendant the dress is a great choice as a sultry summer wear.

This Empire line cut dress is just too summery. Ideal for a slow summer picnic or a long drive to the country side. This peasant dress in shades of blue matches the hue of the summer sky. The wide hemline of the dress is in denim blue color. The body of the dress is in a checked with red to brighten it up. Pinched just below the bust, it has a shirt collar and buttons which are also in red to match the body.

This linen summer dress oozes sophistication. Simple, suave and short, it is a perfect blend of sensuousness and classiness. The unique fishtail hemline is its highlight. There are detailing along the sides of the dress, along the hemline and the short cuffs. The V- neck of the dress ends with two wooden buttons, which complements the chastity of the white of this chic dress.

This peasant dress in white, grey and brown is meant for a summer morning. The coolness of the material and the colors is pleasant to the eye of the beholder and also that of the person wearing the dress. The small tassel like prints in grey breaks the monotonous white. The silver brown detailing on the cuffs, the piping work around the round neckline and the belt accentuates the fashion statement. Matched with studs and a big pendant is oxidized silver to create a highlight, it is meant for those who prefer sophistication in simplicity.

Elegance. That is just the word for this perfect linen summer dress. The wrap around dress in a natural linen shade, is one of its kind. One can easily wear it to a not-so-formal or formal gathering with élan. The detailing around the cuffs and the collar of the dress blends with it for perfection. The large white buttons down the front panel, are the highlights of the dress and accentuates sophistication. The soberness of the dress matches with its cool features.

Trends in Bridal Gowns for 2015

December 27th, 2014

Tying the knot this year? If you are in a fix as to what gown to wear that people will remember for the next few years, here’s a look into the trending designs in bridal gowns. See for yourself which one look best on you.

The Light-As-Air Ball Bridal Gown:

This year it is the ball gown that takes the wheels owing to a relaxed silhouette and the use of breezy fabrics. Designers trending this style include Monique Lhuillier, Vera Wang and Marchesa. However, they approach was a lighter one this season.

Modern Minimalism for the Classy Bride:

Although, bling is something that has its own place in the heart of every woman, this year’s inspiring looks include tailored looks and clean lines. The Amsale style is a good example of this style. It is characteristic of the ‘Americana’ aesthetic and is perfect for the bride looking to be comfy and stylish on her d-day.

Trending Cut-outs:

Crop tops and cut-outs are the latest in bridal outfit trends and guess what? You can also flaunt then in your bridal shower or bachelorette party and other such pre-wedding events. Although, you may feel that it’s a little over the edge show of skin, but don’t worry, it’ll create a lasting impression on everyone attending your wedding. In fact, several designers have taken to this style in wedding gown.

Get Dramatic with Neckline:

If you are bored of sweetheart or strapless necklines, this is your chance to go dramatic on your neckline. Plunging V-neck or simple high necks are trending in the latest fashion shows. Don’t count your money as marriage is once in a lifetime event!

The Shoulder Effect:

Off-shoulders have always been super sexy. They are figure-flattering and romantic at the same time. Give your off-shoulder dress a sleeve treatment to create a triangular shape and ‘whittles’ at the waist.

With the above-mentioned trends in bridal gowns, you have multiplied your options and don’t have to worry about what to wear to your wedding anymore. However, make sure that you choose linen as the fabric for your bridal gown as it is elegant and comfortable even on hot, summer days.

New Year Fashion Resolutions

December 21st, 2014

If you still have not made up your mind on fashion resolutions you want to keep in new year, check out the list provided below and maybe you’ll get a direction.

Make a Thoughtful Investment:

Rather than investing in 5-6 inexpensive outfits that will turn into rags after the first 3 washes, buy 1 quality outfit that will last you a decade. This is how you will build an amazingly chic wardrobe for yourself.

Find out What Dress Type Suits You:

Here dress type refers mainly to dress cut that fits your body in the best possible way. Is it A-line, Jersey Tube, wraparound, shift, pencil or floaty? Try on all the options and when you find the dress type that flatters you, go ahead and buy that dress in multiple colors. Your wardrobe will now be fully equipped to face any emergency situations where you need to dress up elegantly. Don’t forget to shop for the right accessories and shoes to go with your dresses.

It’s High Time You Bid Goodbye to Your Leggings:

No, definitely not the ones that you shopped for as part of your sports luxe trend. But the ones that are old and stretched-thin and you still dare to pair them with short jumper or baggy tees. Please get rid of them.

Experiment with Colors:

If black is your favorite color, give other colors a chance this year- maybe a denim dress, a fluorescent jacket or a red shoulder bag. But that does not mean that you look like a ‘walking rainbow’. Get back to your black outfits once in a while to take a break from the colors.

Flat Shoes are worthy Investments:

Yes, it is true that heels look far more sexy and appealing than flats. However, if you are planning for an investment in shoes that will last you through the year, flats are the most affordable and lasting option. You will see that your flats will last you through all the seasons of the year.

The Linen Check:

You maybe comfortable in your regular fabrics but the world of fashion is ever-changing. Introduce new fabrics like linen in your wardrobe-it will add class to your style statement. Additionally, it also breathes, keeping you comfortable in both summer and monsoon seasons. Check out the latest linen wear, make sure you have at least one or two in your wardrobe for occasional wear.