Linen Blog
ADITYA BIRLA NUVO LTD.
Unit:Jaya Shree Textiles
Rishra,
P.O. Prabasnagar - 712249
Dist: Hooghly
West Bengal
India
+91-33-2600 1200
+91-33-2672 1146

Did You Know These Linen Trivia?

March 28th, 2013

When it comes to classy, sophisticated and comfortable dress materials, few types of fabric can rival the qualities of linen. Apart from the regular linen suits, shirts and jackets for men, various types of stylish women’s and kids’ dresses are also made from this fabric. If you are an admirer of linen, you will surely find the following facts about it interesting:

  • Source – Linen is obtained from the flax fibre. Since the fabric is available naturally, its extraction does not cause any adverse environmental effects.
  • Initial usage – The usage of linen fibre can be traced back to nearly 4500 B.C. Ancient Egyptian mummies were generally wrapped up in linen, to keep them intact over centuries.
  • Quality and softness – Unlike most other textile fibres, linen dresses actually become softer and more comfortable over time. They get wrinkled rather easily, but the sheer pleasure of putting on linen dresses goes on increasing.
  • Anti-allergic nature – Linen cloth is completely anti-allergic in nature, and do not cause any type of skin irritations whatsoever. Hence, they are also often used for making underwear and lingerie items.
  • Resists static electricity – The presence of flax fibre in linen is instrumental in keeping the levels of static electricity in check. Even blended linen outfits help in keeping down static electricity.
  • Linen products ‘breathe’ – Moisture can easily pass through the permeable surface of linen. Since adequate moisture is always retained, linen fibre always feels cool and comfortable.
  • Keeps body temperature lower – Speaking of comfort, did you know that wearing linen clothes can keep your body temperature around 4 degrees (Centigrade) lower than what it is, when you wear clothes of other textile fibres? Perspiration levels remain low, minimizing the chances of wearer discomfort.
  • Linen resists harmful solar radiations – You can stay safe from the harmful gamma radiations, when you put on linen dresses. This, in turn, makes them ideal to be worn on bright, sunny days. When you buy linen clothes from renowned stores, like any of the outlets of Linen Club, you can rest assured that the material will have this feature.
  • Usage in other household supplies – Linen is also often used for making table-cloths, bedcovers, and other useful pieces of household cloth. That’s right – it is not only an apparel fabric!
  • Durability and strength – Linen cloth easily scores over other popular textile fibres, like cotton and silk, as far as durability and longevity is concerned. In fact, linen is considered to be the strongest vegetable fibre ever.
  • Linen clothes help to sleep well – The bodily cells receive a soothing effect, when you don linen nightwear. The same goes, when you lie down on linen bedsheets. The result? Better, more sound and more refreshing sleep!
  • Use in American currency notes – The US treasury also uses linen, in its dollar notes. Each dollar note is made of paper that has one-quarter of linen content.
  • Linen keeps out dust, dirt and toxic chemicals – When you wear linen clothes, you are not likely to get affected by external polluting agents. What’s more, linen cloth can be easily cleaned too – making their maintenance over a long time, a clinch.
  • Recyclable in nature – The linen fabric does not degrade the environment in any way. It can be easily recycled and reused, underlining their eco-friendly nature.

At Linen Club, linen is sourced from the flax fibre of the finest quality. You can discover the entire range of linen products, at any of its outlets across India.

 Didn’t these facts intrigue you just a little bit more about linen?

Linen Fabric-My Absolute Choice

February 20th, 2013

Till even a couple of years back, I was all for experimenting with different types of fabrics. Silk, polyester, pure cotton – I had practically tried them all. However, during the summers of the last year I put on a linen shirt for the first time and since then have fallen in love with linen fabric. Now, whatever might be the occasion, I always fall back on linen outfits as my apparel of choice.

So, why do I find linen to be so good? Take a look:

Sheer comfort factor – No other fabric can rival the comfort levels than linen clothes have to offer. I can wear linen garments all round the year, and the range of different patterns and colors that these clothes are available in is also mighty impressive. Linen is a fabric that ‘breathes’ – and it lets me ‘breathe easy’ too!
Beneficial for the skin – I have a rather sensitive skin, and am often prone to rashes and allergies. Such worries, thankfully, have become a thing of the past – from the day I started to wear linen clothes. The fabric is not in the least ‘sticky’, and it also keeps out the harmful gamma radiations of the sun, along with excess moisture. Linen fabric looks good – and is medically recommended as well!
Easy cleaning and drying procedure – Aren’t the elaborate washing and drying directives that come with clothes of other fabrics a bit of a headache? At least I felt so, and that’s yet another reason behind my switching over to linen. Most leading linen manufacturers in India provide easy-to-follow washing instructions for linen clothes – and you only need to use soft water while cleaning them. I generally go for hand-washing my linen clothes, while drying them is a clinch too. What’s more, the garments feel softer every time they are washed!
Durability – Made from the fibers of the flax plant, linen easily outweighed all the other varieties of fabric that I had ever tried before.

Linen is also dust and dirt-resistant. The texture of the fabric is top-notch as well, while linen boasts of lint-free features too. Linen clothes of the finest quality is also produced by many well-known linen manufacturers in India, much to the delight of linen-lovers like me. Yes, the price of linen is not the lowest I have ever come across – but its manifold benefits definitely make them more than worth their costs!

Linen Fabric – A Sneak Peek into Origin & History

February 20th, 2013

Do you love to flaunt your style by donning the classy Linen outfits? If you are reading this, chances are high that you are indeed a fan of linen garments. Since you like to dress up in linen, a brief overview of the origin and history of this immensely popular fabric wouldn’t be out of order. So, here goes:
 SourceLinen is obtained from the flax plant. The latter is commonly found in different parts of Central Asia, as well as the Mediterranean nations. At leading garment outlets, like Linen Club, you will find authentic, high-quality specimens of this fabric.
First evidence of linen usage – The roots of linen can be traced back to as early as 8000 BC. At that time, linen was primarily found on the banks of the quaint Swiss lake.
Use in Egyptian mummies – Studies have shown that linen was extensively used to help the Egyptian mummies stand the test of time. Mummies of Pharaoes that are more than 3000 years old have been discovered, with their linen wrappings practically intact.
First industrial application – Earliest evidence of systematic usage of linen for industrial purposes dates back to over 4000 years ago, in Egypt. The first statutory body for the production of linen fabric, however, was formed in 1711 (The Linen Manufacturers Of Ireland).
Growing international popularity – Linen initially found acceptance in countries like Egypt and Israel, but it was not long before the popularity of this multi-utility fabric spread along to other parts of the globe. European nations took to linen pretty soon, and were followed by a vast majority of the Muslim countries. As things stand now, linen is used in garments in practically all Asian nations too, with Linen Club fabrics having the maximum popularity in India.
 Rapid thrust in linen production since the ’70s – Till about four decades back, linen was primarily used for making towels and other such accessories. However, the production of linen has been on a rapid upward trail since the 1970s. Apart from garments, linen is currently used for making bedcovers, tablecloths, interior decoration items and many other products.

Of course, the primary usage of linen remains as a high-quality garment fabric. You can visit any of the Linen Club outlets in India, to discover a fantastic range of classy and sophisticated linen clothes and dresses, for men, women and kids. Linen is a fabric with a rich history – and its popularity is only likely to grow further over time!

Linen Club Offers Unmatched Choice In Linen Products

January 10th, 2013

When it comes to sheer variety and range of top-class linen garments for men, women and kids, few brands in the world can come close to Linen Club. The brand has multiple outlets at different cities all across India, and each of them has a fantastic collection of linen products in stock. Some of the most popular types of linen outfits available at these stores are:

Linen Shirts For Men

The linen shirts for men available at the Linen Club outlets are just ideal to capture the imagination of any buyer who appreciates true class and quality. Linen shirts of different colors and styles are offered to customers, which present a heady mix of style and comfort. The best thing about any linen shirt is that, it can be worn on any occasion, and with any other clothing accessories.

linen shirts for men

Linen Suits For Men

If you thought that suits are only meant to beat the winter chill, pay a visit to the Linen Club outlets, and be amazed. These daintily designed suits for men can be worn all round the year, and they keep the wearer totally comfortable, whatever the external temperature might be. Of course, you also gain an extra ounce of self-confidence, when you don the classy linen suits. The prices? Reasonable enough!

linen suits for men


Blended Linen Garments

Linen Club also has plenty for customers not looking to buy pure linen products. High-quality blended linen items, with wool, silk, rayon and cotton, can be bought from these stores – at really attractive prices. The embroidered, stitched and beautifully dyed linen garments are also definitely worth a look!

Apart from the conventional linen suits and linen shirts for men, you will also find a holistic collection of well-cut jackets and trousers at the Linen Club outlets. Ethnic wear of the finest quality are available at each of these stores too. The range of products available at Linen Club is perfectly suited for customers having varying tastes and shopping budgets. If you wish to lend a dash of panache to what you wear, do yourself a favor, and visit a Linen Club store. It will become your permanent shopping destination!

 

A Brilliantly Presented Commercial By Linen Club

January 10th, 2013

Television commercials have always caused me more irritation than any sort of viewing pleasure. I can relate cases of many, many brands – whose commercials are not even closely related to the concerned product/service. However, coming from the widely revered Aditya Birla Group, I was looking forward to the new ad for Linen Club. Many of my buddies had already seen it, and could not stop gushing about how detailed and well-thought out it was. I finally caught the commercial last night, and yes, it did exceed my expectations!

The best thing about the new ad for Linen Club outlets is that, it comes straight to the point. The Linen Club Commercial opens with a male model in a chic and stylish plain white linen shirt. Over the entire course of the ad (it has a running time of 40-odd seconds), various other types of linen garments are also presented, including a smart blue linen jacket (which I rather fancy!), and a striped shirt. Everyone knows that, donning smart linen garments can make a person quite a head-turner, but the feel-good factor of wearing the products of Linen Club is driven home by the way in which the model is shown to feel the texture of his clothes in his hands. Nice touch indeed!

The ad scores high as far as its audio aspects are concerned too. The background voiceover relates the classy characteristics and traits that are generally associated with an appreciator of good linen. Good food, a nice corporate party, luxury cars – practically everything related to a high-end lifestyle are packed in this small, yet powerful ad. My favourite line from the commercial? “You don’t know everyone that’s important, but those who matter know you’’. Smart indeed!

The technical excellence of the products available at the Linen Club outlets is also touched upon in the ad. The comparison of garment creation with the finesse of mining diamonds is excellent – and it is also shown that the brand uses the best in European technology, to manufacture the linen clothes (Linen Club uses fabric from countries like Belgium and France). The ad draws to a close with the reassuring logo of Aditya Birla Group.

I have never yet bought anything from the Linen Club outlets. The new ad, however, has got me hooked – and I do intend to pay a visit to the nearest Linen Club store soon!

 

~ Sayeri

An avid linen lover

Types of Linen Cloth-Attractive & Fashionable

December 7th, 2012

Linen garments are typified by their lofty quality standards, and sheer visual appeal. In addition to dress materials, household products like bed and bath linen are also available in the markets. In what follows, some of the varieties of linen products are discussed upon.

Looking to add a touch of style and sophistication to your formal attire? If your answer is in the affirmative, linen garments can be your ideal companion! These linen apparel items offer a great mix of elegance and comfort to wearers, which, in turn, have resulted in their rapidly expanding popularity among buyers all round the globe. A wide variety of linen dresses for women are available as well, busting the general belief that linen products are meant only for males. Over here, we would provide a brief overview of the different types of linen items that you can buy, to deck up your style quotient:
•    Linen shirts – ‘Smooth’ and ‘comfortable’ are the two adjectives that sum up the features of linen shirts the best. You have the option of choosing from different colors and shades, according to your preferences. For example, a linen white shirt can work wonders for you, if you are on the hunt for the ideal attire for an upcoming business meeting. Linen garments, however, tend to get wrinkled rather quickly, and hence, you need to maintain them with due care. They are not, after all, something you can buy every alternate day!
•    Linen suits – If you appreciate good quality dress materials, the virtues of linen suits would not be lost on you. You can select suits made of different types of linen fabric, and choose a nice, sober color, to add some panache to your persona. There are plenty of accessories as well, like ties, shoes, and belts, which you can use to complement a linen suit. At any renowned outlet for linen products, like those of Linen Club, you can come across a truly rich and varied range of such linen accessories, of the finest quality. White linen handkerchiefs are available as well.
•    Linen Bags – Bags made of the linen fabric typically rank high on the durability count. With these linen bags being available in different sizes, you can select just the one that would serve your requirements the best.
•    Bed, Bath and Kitchen linen – If you were thinking that the range of linen products were limited to garments only, there is a bit of good news for you! Several common household items, including bedspreads, bath towels and robes, and kitchen cloths, can be made of linen too. Such matching bed, bath and kitchen linen items at your house can, indeed, speak volumes about your refined and sophisticated taste. However, do not put these linen items to rough use, since they can get worn out rather easily.
•    Ethnic linen dresses – In addition to the western outfits (shirts, suits, etc.), linen is also often used to make traditional, ethnic dresses, for both men and women. A well-designed, buttoned-down linen coat can, in fact, make you quite the head-turner at parties and get-togethers!
•    Blended linen – If you are not really a fan of pure linen products, you can take a look at the varied types of blended linen items, which are available at many well-known linen outlets across the country, including the Linen Club stores. Linen garments with rayon and silk linings, in particular, enjoy widespread popularity among fashionable wearers. If you are looking to beat the chill this winter, simply choose a linen jacket, blended with wool!
While stacking up your wardrobe with fashionable and trendy clothes, you can hardly ignore the charms of linen dresses. Right from the basic linen shirts for men, to the range of linen white dress for women – class and sophistication practically oozes from each and every material made from this fabric. Buy your linen supplies from a reputed store, and make yourself look really charming and chic. Who said minimalistic designs cannot be alluring?

The Ultimate Linen Suits For Men

December 7th, 2012

If you keep track of the latest fashion trends, chances are high that you are already aware of the virtues and the visual splendor of linen suits. The range of these suits available in the market is pretty much extensive too, providing you with ample choices while shopping for them. In what follows, a few tips to purchase the finest linen suit are provided.

Having a chic and classy linen suit is practically a must, for every fashion conscious man. Made from the fibers of the flax plant, linen garments have, over the years, come to symbolize sophistication and fashion in menswear. Apart from being extremely easy on the eye, a linen suit is really comfortable to wear as well, and can be donned on any type of formal meetings, or social gatherings. Linen suits for men do not come with exactly low price tags, and this makes it doubly important to make sure that you get the best value for money, while purchasing them. Over here, we will look into a few guidelines that you can follow, while buying linen suits:

  • Have a shopping budget in mind – Spending beyond your means is never a good idea, and this general rule of thumb applies to when you are shopping for a linen suit too. Have an estimated budget in mind, and try to pick the best suit, without spending more than that figure.
  • Select the type of linen – Among the different types of materials used to make linen suits, Irish linen, Italian linen and Gabardine linen are the most common ones. If you are looking for a relatively heavy, and comparatively wrinkle-free suit (bear in mind that, linen products can never be totally free of wrinkles), Gabardine linen suits are what you should go for. On the other hand, suits made of Italian linen have greater aesthetic appeal, although they tend to get wrinkled more quickly. You can also opt for a linen suit with silk linings, for that extra dash of glamor and style!
  • Choose a sober color – Linen suits of soothing, neutral colors typically look the best, irrespective of the complexion of the wearer. You can take your pick from beige or blue suits. Grey-colored suits have distinctive charms and a class of their own too.
  • Check the fittings of the suit – Never go for a suit that seems to be too tight-fitting. Suits that are relatively loose offer easy passage of air through them, ensuring greater comfort levels. Do not, however, go for oversized linen suits. You can get in touch with your dress designer or any good tailor from your locality, to help you in this regard.
  • Accessorize your linen suitLinen suits for men can lend completeness to your overall attire, but only when you complement it with the right accessories. You can select ties that would go well with the color of your suit. Stylish linen trousers are also very much in vogue, among users from all parts of the world. Do not gloss over the importance of choosing classy footwear either. Both formal boots, as well as casual shoes, can be worn with a linen suit.
  • Decide upon the way in which you will wear it – Since linen suits tend to get naturally wrinkled, you should not be wearing them on an everyday basis (unless, of course, you have the will, necessity and, most importantly, the funds, to really splurge!). Buy a couple of other, more inexpensive suits, which can be worn regularly. Put on your fashionable linen suit only on special occasions, and turn a few appreciative heads!

A stylish, well-cut linen suit can boost up your overall smartness and appeal by several notches. After all, these suits are much more than mere apparel items – they are investments for a better, more elegant appearance!

Summer Contest Winner

July 3rd, 2012

Hi all!

The winner of the Summer Contest has been decided. He is Mayuresh Bhide from Pune.

 

Here’s what he has to say about the contest – “It was an awesome experience participating in the contest, getting to know more about LINEN with witty & interesting questions from the Linen Club Team, the answers to which formed the word LINEN, my most preferred fabric for clothes I use to officiate cricket matches. This is for the sheer fact that LINEN dries up quickly in Monsoons, helping me to use the same set of clothes for a match the very next day & also provides breathe-ability in hot & sweaty conditions on field in Summers allowing me to keep my cool in rising temperatures of the Sun & players on field!!”

On winning the contest he says ” The icing on the cake was provided when I got to know I had won a hamper of from LINEN CLUB my favorite brand, all of this just for loving the best fabric in the world LINEN!……… LOVE LINEN LOVE LIFE!!”

Congratulations Mayuresh!

We would also like to thank everyone who participated in the contest. Keep watching our Facebook page at https://www.facebook.com/LinenClub as we will be coming out with such more interesting contests.

 

Create Your Design With Linen Club

May 14th, 2012

One of our community members Shaz has posted a few designs in linen on our Facebook Page.

Linen Dress

Linen Designs

If you love making designs in linen then send them to us at contact@linenclub.com or post them on our Facebook page - https://www.facebook.com/LinenClub

White Linen Collection by Ashish Sahani

May 14th, 2012

Few pictures from the BFW spring/summer ’12 collection by Ashish Sahani. The collection of all white tunics is in linen from Linen Club Fabrics.

 

White Linen Dress

 

White Linen Dress

 

White Linen Dress

White Linen Dress

White Linen Dress

White Linen Dress

We asked Ashish Sahani that what’s it about linen that inspires him to use the fabric in his collection! His answer was -

“First of all, the thing that attracts me more towards linen is the fabric being eco friendly. Secondly, My garments are majorly done with lot of surface, pleats, tucks, folds and cuts that enhances the looks which can be done really well with linen , and to achieve these it needs much more amount of fabrics for layering which will make the weight heavier but with linen , there is no such issue making overall weight lighter n easy to wear and carry. Feel of the fabric and the weave itself speaks for being the best suited fabric for my style of work.”