Although the world was very familiar with the elegance and nobility of this quality of linen by the 20th century, this incredible fabric only arrived in India with the help of Jaya Shree Textiles two years after Indian independence.
For decades, this company - under the name Linen Club - practised the making of the finest, most fashionable linen through the use of advanced European technology and high quality flax from Belgium and France. This, combined with an untiring dedication to brilliance and perfection and a fulfilling partnership with the European Confederation of Linen and Hemp (CELC), quickly cemented Linen Club's position as India's finest linen brand.
Today, Linen Club is synonymous with the idea of the most vibrant and in-vogue linen in over 50 countries across 6 continents. Often imitated, but impossible without years of single-minded dedication to perfect.