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4th Exclusive Showroom in Tirupur (Tamil Nadu)
April 16, 2013

“Linen Club” Fabrics - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened their 4th exclusive showroom in Tamil Nadu. This is the 79th Exclusive Showroom of Linen Club Fabrics in India. Honorable Mr. A.C.Eswaran, President, SIHMA inaugurated the showroom in presence of Mr. T.R. Ramanathan and Mr. S. Prasanna.

 This exclusive showroom offers a wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers  pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men and women ( for shirts trousers, suits, ethnic wear, skirts, tops, jacket etc). To add to its newest offering, accessories are available such as Stoles, Laptop bags, Ladies bags and Scarves.

“For all you trendsetters, the fashion statement this season would be to dress yourself up in linen” says style guru Rohit Bal, who endorses Linen Club Fabrics and a diehard Linen Club Fabrics loyalist. He goes on to add “This wonderful gift from the nature - linen fabrics is extremely suitable for the climate of Tirupur.  Linen is the most comfortable fabric that is skin friendly, made of Flax Fibre imported from France & Belgium It’s distinctive look and skin friendliness sets Linen apart from the other contemporary fabrics. It is also anti-bacterial by nature. With its moisture absorption capacity double than cotton, linen fabrics keep you cool in summer and warm in winter” concludes Rohit Bal.

 Mr. S. Krishnamoorthy, President – Textiles Division, Aditya Birla Group, stated  that “Linen Club from Jayshree Textiles is India’s finest fabric brands that is highly regarded in the market. Linen Club is popular with the leading garment brands of India such as, Colour Plus, Louis Phillipe, Van Heusen,Wills Lifestyle, Park Avenue etc. The popularity and trust in linen from consumers is growing by the day. The opening of this exclusive Linen showroom is a big step forward for natural fabric lovers of Tirupur.

Mr. Jasvinder Singh Kataria, SBU Head - Linen Fabrics added that “The idea is to strategically coincide this launch with the summer and marriage season ahead. We promise to bring the best of our collection to Tirupur to make this exclusive showroom a preferred destination for the Linen Lovers.”

“Linen Club The Ramp” is located at 303, Avinashi Road, Near Sharadhambal Temple, Kumar Nagar, Tirupur - 641602. Ph : 0421 – 4333403.

About Jaya Shree Textiles :

Jaya Shree Textiles, A unit of Aditya Birla Nuvo Ltd. is situated in Rishra, Hooghly and is India’s first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA certifications for their commitment and excellence in production and quality.  Setting benchmarks in linen, Jaya Shree Textiles have strived for excellence, matching the quality standards of the European linen. Internationally acclaimed Italian designers like Mario Talli Nencioni and Raffaela Palmieri have enriched the design value and have made Linen Club fabrics the preferred choice of connoisseurs worldwide.

 
 
 
3rd Exclusive Showroom in Chennai (Tamil Nadu)
March 26, 2013
“Linen Club” Fabrics - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened their 3rd exclusive showroom in Tamil Nadu.To know more click here.
 
 
India - Linen Club To Invest Rs 200 Cr To Double Production
April 01, 2013
Linen Club, part of Aditya Birla group’s Jaya Shree Textiles, is almost doubling its production capacity with an investment of Rs 200 crore. Simultaneously the company is also increasing the retail reach through exclusive brand outlets (EBOs).

Linen Club’s manufacturing facility at Rishra in West Bengal currently has a capacity of seven million metres of linen. Capacity upgradation towards 10 million metres is underway and will be completed by July-August this year. The company is investing Rs 100 crore towards this.

Further, the company is planning to invest another Rs 100 crore to increase the capacity to 13 million metres in next two years, said S Krishnamoorthy, president, textile division, Aditya Birla group. With the increased capacity, the company will meet the retail demand, especially after more than doubling the number of stores. The target is to have 200 EBOs, adding another 125 by 2015. This is besides the 3,000 multibrand outlets where the products are now available within India.

Linen Club’s future roadmap also includes entering retail markets of Sri Lanka, West Asia, Bangladesh and Malaysia.

“We expect good demand coming from South India as the fabric is suitable for the warm, sultry climate of the region. The consumption of linen in Kerala, Andhra Pradesh and Maharshtra is comparatively higher than Tamil Nadu. In next two years Tamil Nadu will remain a focus market,” he said.

Though fabric accounts for 85 per cent of the revenues, the company also has been into linen-based garments. The company will also be focusing on women’s wear in the future. “Women’s wear contributes 10 to 15 per cent to the total turnover and in four years we expect this to go up to 20 to 25 per cent,” said Krishnamoorthy. It has also started offering accessories like stoles, ladies bags, laptop bags and scarves.

Linen Club contributes over Rs 500 crore to the Rs 1,200 crore Jaya Shree Textiles and Krishnamoorthy expects to retain the 10 per cent growth in the coming years as well.

Source: My Digital FC .