Linen Club ,the Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd ,opened their 14^th exclusive showroom in Maharashtra. This is the 56^th Exclusive Showroom of Linen Club Fabrics in India.

Linen Club, from the house of Aditya Birla Group, is going to launch its 14th Exclusive Showroom in Maharashtra tomorrow 17th Feb 2012.

Cotton garments, preferred by people in tropical areas due to its sweat absorbing property, is getting competition from linen, made from fibres of the flax plant, due to its better capacity to absorb moisture compared to cotton and other natural qualities that provide protection from ultra-violet rays and bacteria.