Submitted by ladmin on Thu, 05/04/2017 - 16:27, last updated on Thu, 05/04/2017 - 16:27
Linen Club Earth Day Blog

Linen Club Earth Day Blog

APR 22 2020

“The earth is a fine place and worth fighting for. – Ernest Hemingway”

At our parent company, Jaya Shree textiles , sustainability has always been at the core of how we operate, even before it became a buzzword.,. It is part of our DNA and it extends across our processes, product offerings and our people culture.

Established in 1949, Jaya Shree Textiles is India’s first integrated Linen factory, with state-of-the-art spinning, weaving and processing systems. For 70 years, sustainability has meant a lot more to us than just standards and certifications.

Linen Flax

It has been a part of our reason to be. Our way of thanking the earth where we draw our bounty from. All our flax for linen manufacturing is sourced from France and Belgium. Jayashree Textiles is the first Indian company to be certified by CELC- a mark of genuine sourcing of raw material.

Through our sustainability journey, our vision is to go beyond sustainable operations and create sustainable products and value chains. To continuously improve business practices and strike a balance between economic growth and creating positive social and environmental impact for the benefit of all our stakeholders.

Some of the steps we have taken in our sustainability journey are as follows:


Becoming Energy Efficient:
Guided by the Aditya Birla Group Sustainability Framework, Jaya Shree textiles and its Linen Club brand have made it their mission to minimise the environmental footprint of the textile industry.

To that end, rooftop solar plants have been installed to harness energy and reduced our grid dependency by 5-10%.


Becoming Water Neutral:
Water recycling initiatives have been put in place to offset the deepening worldwide water crisis. We have been deeply committed to reducing fresh water consumption. And our cutting-edge water recycling plants along with other micro installations collectively contribute to achieving our water recycling targets. This has also helped us eliminate the release of effluents in the environment.

In addition to that, sustainable sourcing has also been a priority. The flax used for linen manufacturing is cultivated sustainably, minimizing water usage. Water-retted flax has been replaced by a natural dew-retted flax, thus ensuring that our linen is created by nature; going a long way in reducing water consumption.

Linen Weaving

Creating Wealth-Out-Of-Waste:
The Wealth-Out-Of-Waste (WOW) programme is an innovation driven by the idea of a circular economy based on recycling, reuse and industrial symbiosis. It upcycles flax production waste to create blended yarn and linen rich fabric, as well as ready to wear apparel. These products lead to reduced demand for material, energy and ultimately a give us greener products.

Linen Fabric

The WOW programme generating value out of excess flax also creates recycled bags that are given out to customers when they purchase Linen Club products at stores.

All of this has been possible because of proactive innovation, systematic well entrenched processes and focus on sustainability as an intrinsic business principle.

Linen Club at Première Vision, Paris

JUL 25 2017

Linen Club at Première Vision, Paris

Twice a year, Paris welcomes Premiere Vision Fabrics, the world’s premier fabric show. The Première Vision Fashion team provides a clear and precise view of the season. A concentrate of trends, major directions and key themes to design and develop collections. 60,000 fashion professionals from over 120 countries come together to share ideas, do business, work and build their new collections.

Eager to take the pulse of fashion?

Yet another first

From being in the forefront of innovation, to capturing the fascination of the path-breaking Indian achiever, Linen Club has defined and perfected the culture of patterns, colors and couture. Today, linen in India is synonymous with Linen Club. Now, it is all ready to set a new trend by being the only linen brand to participate in Première Vision Paris, showcasing the latest trends in linen apparel & accessories.  
With years of experience and the studied air of innovation, the in-house design team of Linen Club has consistently delivered the impetus to stay at the forefront of the global fashion forecast.



Stall Details:


Contact No.

Rajinder Singh Nagi
09990092777, [email protected]

Rajan Malhotra
9930010330, [email protected]

Premiere Vision

19-21 SEPTEMBER 2017

“The mission is to seize creativity at its source, decode it and embrace every possibility.”  

How To Talk To Your Tailor

APR 29 2016

There are a few moments in every man's life that distinguish themselves as special. Graduation. The first job interview. The first job. Getting married. The first serious visit to a tailor.

For those in pursuit of greater conquests, appearance is only a way to express excellence. It speaks volumes about that which can only be worn, like an attitude, or a belief. A tailor of worth is an invaluable ally to have. A tailor has the power to give you real confidence – the kind a lesser person might only find a pale shadow of at the bottom of a bottle. With a few quick measurements, a snip here and a snip there, and hands practiced with the weight of a lifetime's work, he has the power to turn you into anything from a tinker to a soldier or a spy.

Now that we've covered the gravitas of your first serious visit to a haberdashery, you might understand better why there is an art to communicating with your clothier. There's a lot more to looking the part than just reaching for your wallet. It involves the making of many myriad decisions, and requires imagination to picture a final result. Being measured for your first bespoke suit is a rite of initiation into the ranks of the truly accomplished. Compared to trying on a mass-produced suit, it feels like much more like a leap of faith. Before you pack your bags and head off to Savile Row, we've put together a few pointers on how to transcend the infinite choices of a made-to-measure experience and emerge a sartorial expert.

insist on bespoke

Look for a tailor that, first and foremost, uses the term bespoke. Custom suits are great and all, but bespoke is better because the term signifies that particular suit is made for and owned by exactly one man, and that the suit was hand-drawn and crafted based on exact specifications from the wearer's body. If a tailor does bespoke suits, you'll know that he or she is an expert at taking the careful time and consideration to craft suits based on your body type, as opposed to altering a pre-made pattern to accommodate your size.

find inspiration

Visuals always help. If you're a fan of the Savile Row style of Fred Astaire or appreciate the classy duds of George Clooney, find a picture of their suits that you wouldn't mind emulating, and bring it in as inspiration for your tailor. If possible, try to explain what about this particular suit you like.