Submitted by ladmin on Thu, 05/04/2017 - 16:27, last updated on Thu, 05/04/2017 - 16:27
Discover a sustainable passion for fashion through Linen Club
'The greatest threat to Earth is our belief that someone else will save it,’ this famous quote strongly reflects the human race's relationship with nature. Therefore, sustainability is the need of the hour - in what we eat, use, and even wear today. Simple shifts in our lifestyle can create an impactful butterfly effect and protect our environment.
Being a brand with an unprecedented legacy, Linen Club with its promising range of apparel, not only has a high fashion quotient but also an equally high sustainability quotient.
Read on to know how Linen Club is always environmentally sensitive without compromising on fashion
1. Natural Fibre is the secret to sustainability
Linen Club wears are strictly woven with European flax, cultivated along the coasts of the Western European belt of France & Belgium.
The best part? This magical flax is impossible to be replicated elsewhere on Earth. It grows best with the perfect balance of natural elements present in the soil, without any additional chemicals.
2. Eternal water saver
Our linens showcase wondrous’ water saving’ superpowers from the process of irrigation, on the European soil during cultivation to lesser usage of water during production.
The manufacturing process of the Linen Club apparel is executed in such a manner that water is always used consciously. The dyeing and bleaching of spools in the fancy colour palette are also done in water-saving mode!
The sensitivity towards the environment and ecosystem is yet another secret to our legacy.
3. Sustainable and innovative offerings
By incorporating our special Wealth-Out-Of-Waste (WOW) programme, we have managed to revamp the flax residue into blended yarn and linen fabric.
This range marketed under Cavallo by Linen Club is one of our signature, much-revered, environment-friendly men’s wear collections. Available in the widest range of apparels and fabrics, to level up your closet!
Check out our collections at Linen Club and step into the world of charm at https://www.linenclub.com
What makes Linen Club’s linen best-in-class?
From supreme absorbency to fascinating durability and versatility, linen seems to check all the boxes. It can be a knight in shining armour too, in times of fashion crisis. Because nothing can rescue you better than linen, lined with sophistication and finesse.
But guess what is classier? It has the best-in-class linen. Want to be the creator of a rich and innovative ensemble that speaks your style?
Then Linen Club is the place to get your hands on your favourite picks. Any individual with an eye for grace and charm can easily recognise the true value of our linen specials.
Read on to find out how our Linen Club apparels are always a step ahead of conventional linens!
Not just any flax. We are referring to European flax, stretching from Northern France through Belgium and the Netherlands.
Added to this, the farming of flax is certainly assuring to the consumers for whom transparency, responsibility, and eco-behaviour are the bar for standard quality. Also, European flax needs almost no artificial irrigation, is GMO-free, regenerative, and grows in a perfect balance of sun, rain, dew and soil.
Linen Club is certified by the European Confederation of Linen and Hemp (CELC), who are best known for their mark of genuine European linen sourcing!
Surprisingly, a fabric as timeless as linen was still unknown in India as of late 1949. It was Jaya Shree Textiles that took the plunge and began producing quality linen in India, from European flax. Thus, Linen Club gradually started taking centre stage in the fashion world.
Over 70 years of craftsmanship, the brand has only evolved for the better and been a treasure for the ones seeking a blend of poise, refinement and luxury. Today, Linen Club has over 3000+ designs of fabric and apparel perfect for multiple occasions
Hailing from the house of Aditya Birla Group, Linen Club is India’s No. 1 Linen Brand, retailed through approximately 180 exclusive brand outlets (EBOs) and over 6500+ multi-brand outlets (MBOs).
Our awe-inspiring craftsmanship, creativity and passion for linen make us stand apart from the rest.
Down for adding promising linen wear in your closet? Stroll into your nearest Linen Club Store, and browse through our phenomenal collections, immaculately curated just for you.
4 ways to give your closet a summer makeover today
A wardrobe is like a mystery box that contains one's true personality. From moods to attitudes, it certainly encapsulates the essence of ‘who you are’. Needless to say, a wardrobe can be one’s way of expression and another's manner of going through life. But we can all agree on the fact that the character and appearance of the wardrobe shifts with trends and seasons.
Now that sunny summers have arrived, it's time to give your wardrobe a season-friendly makeover!
Things you will need: linen, linen, and some more linen. And voila! There you have it. You get a revamped wardrobe aligned with the hottest trends. How cool is that! Read on to know some simple tricks to give your closet a sunny streak this season.
One of the efficient ways of refocusing on your choice of wear is to take a step back, use the three-word rule, and you probably would have a better idea about your wants. For instance, as per the three-word rule, your ideal apparel for the season could be comfy, anti-allergic, and trendy.
Now all thanks to its countless attributes, you can trust linen to have all your three wants covered. When it comes to being trendy, nothing can supersede the dazzling duet of summers and linen. Meanwhile, being a natural fabric, it has the superpower to offer endless ease and comfort. Its naturally anti-bacterial properties is a huge plus too. So you need not fret about any sudden breakouts or rash.
Don't be reluctant to declutter, as it means more space for filling in your picks. Choose your favourites from our wondrous Linen Club Summer Collection, and beat the heat in style.
Though loose and flowy clothes might be your jam to ward off the heat, one can't be dapper as well as feel comfy in those.
Any well-fitted linen attire that accentuates your body shape is what you need. Linen’s ability to stick to your body and its impeccable thermoregulation can keep you cool round the clock. They are comfortable enough to hug your body, avoid sweaty patches and eliminate the scope of clamminess in fashion.
As a natural fabric, linen is particularly receptive to dyes, and can hence be coloured into a spectrum of wondrous hues, from softer pastel tones to bolder and vibrant shades. This is why linen can be your ideal confidant for the summer closet makeover, Especially in this season, chic linen wears available in zingy hues to muted tones can all work in your favour, if worn at ideal summer moments. Pick your favourites from Linen Club Collection, and spend this season wrapped up in linen wears in a myriad of tones and designs to hit the heat in fashion.
When fashion stops making sense, mix and match is the best way forward. Now, who says scarves can be worn only in winters? Given the right twist, they can be easily donned as a summer essential. Remember to try those out only with matching coloured shirts. The same goes for sophisticated linen jackets that are perennially perfect. Slip into a soothing toned linen jacket and contrast coloured urbane trousers to go with, and you are good to go for that WFH client meeting.
Everyone is on the move. One may have millions of places to be, and thousands of stuff to do, but the bottom line is one needs to appear presentable through it all. Simply lounging around, attending a corporate meeting, feeling funky, or trying to experiment, becomes twice as worthwhile when you are dressed right. This season, gift yourself a mind-boggling wardrobe revamp with the help of our Linen Club Summer Collection.
Check out our host of Linen Club summer apparels at www.linenclub.com
Get to ‘know your linen’ better
Across occasions, seasons, and special moments, linen has always managed to turn us into our sophisticated and fashionable selves. Its remarkable attributes, efficiency and competence make it the 'perfect' fabric.
With countless appealing qualities to its credit, there still are some misconceptions surrounding this too-good-to-be-true fabric. Let’s bust these myths about linen, and get more acquainted with the greatness and reality of this flax-born fabric.
It is exclusively for summers
We know how linen is perfect for hot and humid temperatures, because of its impeccable moisture-wicking ability and comfy feel. But that does not necessarily mean it is suitable only for summers.
Due to its proficiency to thermoregulate seamlessly, linen traps in heat and leaves you feeling cozy, comfy, and warmly cocooned in chilly winters. And guess what? Thanks to its superior breathability, quick drying and exceptional absorption features, linen goes well with damp monsoons too! All in all, this fascinating fabric is your perennial buddy across all seasons!
Linen is difficult to maintain fabric
Linen tends to grab many eyeballs at a time, it is understandable why it may be speculated to be difficult to care for. Due to its royal appearance, people tend to believe that linen might need dry-cleaning.
Whereas, in reality, linen wearables are machine washable, and can even be tumble dried. In order to avoid regular ironing, using starch while washing really helps. Being antibacterial and anti-allergic, it is easy to store too. Hence, proving that linen is not difficult to maintain at all!
Linen is available only in select colours and designs
Linen is the embodiment of 'simple living high thinking', thanks to its rustic appeal, and it also has way more charm than given credit for.
Given its impeccable ability of absorption, it can easily soak in and retain the dye, just fine - hence giving birth to vivid shades of apparels, in an attractive colour palette.
Looking for an awesome outfit for your upcoming event? Consider checking out Linen Club’s unmatched designs and premium patterns in multiple ranges, curated just for you.
Linen is premium cotton
Many tend to confuse linen with premium cotton. As the name suggests, premium cotton is one of the kinds of cotton. Linen, on the other hand, is an entirely different fabric on its own and has many benefits over cotton.
- Linen is 30% stronger than cotton
- Has a high moisture absorbency
- Inherently anti-bacterial
- Highly breathable
- Environmentally friendly – less water and chemicals to cultivate
Linen has a shorter life
Having taken birth from the flax seeds, linen is revered for being one of the strongest fibres. Due to its individual long fibre length, linen is undoubtedly going to be your companion without wear or tear. It becomes softer with every wash and doesn’t break down as fast which is due to the higher moisture absorbency rate of the linen fibres. It is also naturally hypoallergenic which means sweat is less likely to break down the linen fibres, as it would in cotton. Unlike cotton, linen when cared for correctly has the potential to last up to 2-3 decades before needing to be replaced.
In the massive universe of the textile industry, linen has one of the best compositions, along with being a natural fabric. Its luxurious charm, too-good-to-be-true characteristics and being biodegradable, make it a promising fabric.
We hope we’ve debunked all the myths surrounding linen. So now get your hands on this fascinating fabric today, and be fashionably sorted!
Sift through our incredible assemblage of trendy linen fabric and apparels at the store nearest to you https://www.linenclub.com/store-locato
Linen Club's ultimate guide to identifying the best quality linen
At Linen Club, we make sure that the quality of our linen is always supreme. For over seven decades, we have been instrumental in crafting the finest linen and today, we are India’s No 1 linen brand. Presenting to you our passion for linen.
With remarkable moisture absorbency, strength, breathability, comfort and sustainability, linen is the champion of all leagues. Sifting through the pages of history, it is a well-known fact that linen was an exclusively preferred fabric. Even today, the innumerable perks of this awe-inspiring fabric are the reason why it is perfect for springs and summers. After all, linen is not just trendy, it is also way more sustainable and practical than other options.
What is so unique about linen that makes it an unparalleled fabric liked by one and all? Let’s find out!
Inherently anti-allergic and anti-bacterial
If you are someone with sensitive skin who is prone to allergies, opt for linen to bid goodbye to those pesky rashes. It will not only keep your skin safe, but will also soak up sweat, and keep body odour at bay. Incredible, isn’t it? Just give it a decent airing after taking it out of storage, or a nice brief wash in luke-warm water, and you are good to go!
Linen is also great at inhibiting bacterial growth.
Specialist in moisture absorption
Summers are not just hot. They are all kinds of sticky and humid. So if you are trying to find your way out of sweat patches and sticky clothing, then linen can be your best bet. The remarkable moisture-wicking ability of linen, added to its cooling superpowers, shoos away clamminess in fashion. Keep cool and strike out humidity with master-of-soaking this sunny season.
Sustainable in style
The elaborate process of ‘retting’, during the making of linen, is one of the reasons behind its impeccable sustainability. Flax being biodegradable and one of the oldest natural fabrics in the history of mankind also adds to its sustainability. And at Jaya Shree textiles, we take sustainability a step further with our manufacturing techniques.
Choose your sustainable summer favourite today from our awesome assemblage at Linen Club.
Divine durability and longevity
Keeping vanity aside for a minute, everyone wishes to invest in clothing that is meaningful yet lasting. Residing in a practical world, durability and longevity are definitely on priority. Because the ones who are seeking summer wear, want it to stick around for more summers to come. Linen's tendency to turn stronger when wet adds to its inherent tensile strength and makes it perfect for machine washes at varied temperatures.
If this insight into linen’s superpowers wasn’t motivating enough to have a piece for yourself, then checking out our impressive assortment at Linen Club definitely would! Whether you are a wallflower or a statement maker, Linen Club can be your best bet, no matter what.
Check out our wide variety of linen fabric and apparel for all occasions at a store near you - linenclub.com/store-locator
Cool quotient is passe, get your Linen quotient on point this summer!
Honestly, can you name any trend that is more perfect than linen for summers?
There are many reasons, as to why we tend to reach for this contemporary fabric as soon as the temperature begins to rise. With supreme comfort, incredible breathability, easy absorption quality, and unparalleled comfort, linen is a sure-shot option, for our looks and likes, all season long!
Want to stay trendy despite the heat? Read on to find the upcoming linen trends, to keep you going this summer.
All killer and no filler is what minimalism stands by. Want to build your linen style right from scratch? Here’s everything that you need in a minimal wardrobe during the lockdown. For comfy casuals, we suggest linen shirts, with a bold colour palette, that are going to make you feel comfortable and keep you cool this summer. For dressier options to go with your WFH meetings, opt for a beige, cream, or a pastel shade of linen summer suit, and pair it with black chinos to complete the look.
Dripping sweat and mundane routine wearing you down? Time to choose linen shorts as your best buddy. Carefully crafted with pure linen fabric, this lightweight garment can be paired with a casual tee for a serene evening stroll. Be it a summer brunch at home, a gaming night, or while you’re working from home, linen shorts can be your ideal go-to for this season. Don’t forget to check out our host of linen shorts at Linen Club to pick the one that suits you the best!
Perfect to be paired with casuals or formals, a lovely linen blazer is an ideal summer attire. These eye-grabbing jackets can help you get on the lane of sophistication and class. Be it a quick video meeting or the next socially distanced party, your comfort is always at the forefront. Make this hot weather a breeze by donning these trailblazing linen blazers, and embezzle the limelight!
Slip into summer mode, with laid-back linen trousers. With comfy, fit, and tailored to perfection peculiarities, linen trousers can be your best companion for these rising temperatures! Keep cool all day, with subtle yet distinguished trousers, from our curated collection at Linen Club, to hit the heat in style!
Summer is here and sweat-heavy clothes and being on the verge of heatstroke all summer long is not the answer to fashionable dressing. A breathable, moisture absorbent, attractive, and above all comfortable fabric like linen, is what everyone deserves, to make this season not just bearable but also memorable. Simply stroll into the Linen Club store near you (www.linenclub.com/store-locator), and get summer ready!
Linen Club's Passion for Linen
We believe our ardour for linen has enabled us to curate a spectrum of superior linen apparel, suited for every rendezvous. With 70 years of craftsmanship, our fascination for linen reflects in each of our pieces. This passion solely connects us to our customers, while we strive to weave the best in class linen for them. This is why Linen Club proudly stands as India’s no. 1 linen brand with over 180 exclusive brand stores and more than 7500 MBOs!
Read on to know the key pillars that make us stand out from the crowd.
Our Profound Legacy of 70 years
Our Meticulous Craftsmanship
So, let us take you through the premium and superior Linen Club collection, lined with an amalgamation of imagination, allure, and magnetic apparels where you can discover what YOU are passionate about.
Linen Wear: The Absolute Summer Essential
Linen wear has always been a saviour during long days of heavy humidity and sweltering heat. It has become a staple clothing option to get you through the hot summers. This breathable soft fabric is an ever-trending fashion that helps you stay cool while maintaining elegance.
With the summer months rolling in it is time we celebrate this truly comfortable and breathable fabric. From formal shirts to ethnic wear and casual wear shirts, the exclusive linen wear range by Linen Club has got you covered this summer.
Why is linen the best choice for summers?
When you pick good quality linen, you can expect it to be breathable, durable, and extremely comfortable. The fibers in good quality linen fabric have minimal elasticity and would be highly resistant to any kind of damages due to washes and abrasion. Here are a few reasons why linen fabric takes summer styling up a notch.
1. Keeps you cool
Due to the properties of woven flax fibers in linen, it allows the air to flow in and out of the fabric making it breathable and soft. Linen fabric has the innate heat-conducting and reflecting ability. This means that the heat from your body quickly escapes from the fabric leaving you cool.
2. Has a high absorbency rate
Linen fabric can instantly absorb skin perspiration keeping your body moisture-free making it the ideal choice during summers. In addition to this, linen fabric is less likely to get damaged due to sweat or moisture since it is hypoallergenic in nature.
3. Great longevity and resilience
Although linen fabric is almost 35% stronger in comparison to cotton, its chief feature that sets it apart is its longevity. Linen fabric just keeps getting better with time. It has this unique ability to become shinier and softer to the touch with every wash.
Tips to style linen wear for summers?
May it be a sophisticated, formal, or casual look, a linen shirt works best in any given scenario. Here are a few styling tips to wear linen shirts this summer.
Linen wear is extremely versatile and serves as an apt wardrobe upgrade for rocking the formal evening as well as casual day looks. Not only are linen shirts extremely comfortable to wear during hot humid days, but it also maintains the smartness quotient of the wearer as well.
Are you looking for the perfect travel outfit? Struggling to find something comfortable for those long working hours? Do you wish to look elegantly supreme at the upcoming party? Well, pick a linen shirt of your choice and make heads turn wherever you set foot!
Check out our exclusive range of patterned, printed, plain, and solid-colored linen shirts that work best for every man out there who is set out to rule the world in style.
As the mercury rises, it is now time to upgrade your seasonal wardrobe with comfortable and breezy outfits. With the summer sun shining down upon us, you would want clothing options that make you look stylish, cool, and comfortable.
Linen wear works like a charm during the summers to give you a trendy look while being comfortable to wear at the same time. From sleek trousers to patterned shirts and cool bandis to dapper jackets, Linen Club has got you covered for every kind of event or occasion this season.
And this summer, as we get ready to join the new normal, we’ve worked passionately to put together a collection we know you will love! The collections are inspired by your passions and have been crafted to go with your stylish persona.
Be the Knight in Shining Apron with our Delicious range
The delicious collection from Linen Club features fun and quirky prints that can bring out the conversationalist in you. These patterned and printed bright shirts form the everyday essentials of modern men and makes them look fashionable and trendy. They form the ideal combination of comfort and simplicity and can be styled in whichever way you like. Linen Club’s summer collection features an exclusive range of this wardrobe staple in multiple colors, prints, and patterns. Pick your choice now and look comfortably cool this summer!
Video Call Mastermind gets Formal
Liven up your formal attire by picking any of the vibrantly designed formal shirts by Linen Club. With this impressive range of contemporary themed formal shirts, you are set to make heads turn the moment you set foot into your office! Cramped movements, excessive sweating, and clamming hands are something that every working professional can relate to. Not just this but the long hours of virtual meetings can often send sweat torrents sliding down your entire body. The comfortable, soft, and smooth formal shirts by Linen Club are a blessing during these times!
Be an Out of the Blue Planner with our Indigo range
Do you always find yourself reaching out to a blue shirt? As you might have observed blue colored shirts are an all time favourite pick during the hot summer days. Linen Club brings an exclusive collection of Indigo shirts that can be adorned on multiple occasions. From the checkered blue shirts to the plain indigo-shaded shirts, Linen Club has an array of blue-hued shirts to choose from.
The Classics Execution Officer
Do you want to look fashionably sophisticated? If yes, linen jackets paired with your shirts and trousers are the perfect option for you. With the wide range of linen jackets to choose from, you can attend any event in style without having to worry about feeling suffocated and hot. Linen is a wonder fabric with supreme breathability that keeps you relaxed while keeping your style in check.
Be the Head of Hellos this Summer
Be it a beach party, board meeting, clubbing, or lounging at your friend’s place, linen shirts are versatile enough to make you look fab wherever you go! Pair these bright casual shirts with the perfect linen trouser to complete the hot summer look. Linen fabric is highly durable and resilient which makes it the ideal choice for summer wear. Make heads turn by donning a vibrantly colored linen shirt at the next event you attend.
Go Timeless Cool with our Vintage collection
Keep your vintage charm intact by picking an ageless and timeless shirt from our vintage collection! Linen Club’s vintage line exclusively brings sustainably crafted neutral-colored shirts that are perfect to sport a classic look. These shirts will never go out of fashion! Being ultra-absorbent, you will love the way these shirts feel during the summer season. Accentuate your vintage summer look by pairing it with natural or beige colored linen trousers. Ditch your worries about comfort by donning creatively crafted vintage range made with the inherently anti-bacterial linen fabric.
Feel the Bahama Beach Vibe
Heading to the beach this summer? Keep your beach vibe in check by trying out the beach shirts by Linen Club. As soon as the high temperatures set in, the only thing that seems to offer the slightest solace is comfortable clothing. Linen Club’s beach shirt collection ensures that you feel comfortable while looking fashionably chic at the next vacation you plan. Make a style statement effortlessly by slipping into a breezy beach shirt by Linen Club that truly defines relaxed luxury.
With summer rolling in full swing, it is time we celebrate linen wear. These summer essentials are irreplaceable, especially during humid and hot days. Ace your summer style by embracing any of the above linen wear choices by Linen Club for summer to stay relaxed, cool, and comfortable. Walk into our stores now!
Working from home during the COVID times made people discover the comfort of attending meetings in their pyjamas. Homes had turned into virtual workspaces and corporate meetings had turned into video calls on Zoom where your head mattered and not your heels.
Although you would be habituated to working in your loungewear during the pandemic, you must be longing to get dolled up. With the offices reopening and people having to get back to their workplace, the question is, how to pick the best outfit for work?
Although your work attire may be tucked at the back of your closet, it is now time to suit up and make the best impression on your first day back. It is time to embrace the new you by partnering with the extensive linen formal wear options.
Why linen is perfect for getting back to office in style
Check out some of these functional yet modern linen clothing ideas that you can use to go back to your office in style.
Are you heading to a formal business meeting? Walk up in style by pairing a linen shirt with your suit. You can create a fresh fashionable vibe and boast your fit physique by opting for the curvy slim fit linen blazer or play it safe by sticking to the straight tailor-cut linen blazer.
Keep it casual
There are plenty of casual outfit options to choose from when it comes to linen wear. These are best if you work in a casual workspace.
Pair your linen shirts with denim pants or even chinos for a casual yet presentable look. You can choose from the patterned shirts or even try out the pastel-colored linen shirt options for this look.
The best of both worlds
For a semi-formal look, you can pair linen shirts with your cotton pants. You can wear a linen blazer over your shirt and leave it unbuttoned to complete the look.
The use of subtle accessories with linen wear can enhance your appeal and give you a sharp and toned-down appearance. Summer loafers go very well with linen wear and they must be worn on bare feet or with hidden low socks.
Different shirts, pants, dresses and blazers made out of linen are must-have apparel for every fashionable professional out there. Look dapper in your next business meeting while exuding a sense of confidence by trying out these different linen wear styling options.