Linen Club Evokes a New Brand Identity: Passionate Like You

Linen Club Evokes a New Brand Identity: Passionate Like You

AUG 12 2020

At Linen Club, we are thrilled to begin a brand new chapter. A ton of passion, imagination and hardwork has gone into creating our new identity. And we are excited to uncover it. An identity that resonates with where we come from – Our Origin and who we are – Our Authority, Heritage & Leadership.

Welcome to the new us… a walkthrough of the underlying foundation of our new identity.

Our passion for Linen

Linen grows in the meadows of Northern France, Belgium, and the Netherlands. These flawless fibers grow in a magical balance of sun, rain, morning dew and soil, typical only to those regions. Nurtured by the generational expertise of the European farmers, this premium flax is then woven lovingly by Linen Club into the most stylish fabrics. 

Our new identity draws its true inspiration from the flax stalk swaying in the gentle winds of the flax fields of Europe. 
 

Our new identity draws its true inspiration

Our Linen expertise, authority and scale

Linen Club is the pioneering brand of linen in India and has over 7 decades of expertise in weaving the finest quality linen fabrics. Today with 200+ exclusive stores, 7000+ multibrand outlets, we are India’s No 1 linen brand.

The above two pillars come together in our new logo.

The story of the flax fibres, combined with its natural and sustainable characteristics is expressed through the stalks; Linen Club’s legacy, 7 decades of expertise and authority is represented through the crest, also signifying Linen’s most wonderful European lineage, all coming together in a form and colours that are ageless, elegant and contemporary. Our new mark is an expression of our heritage, our expertise and our authenticity. It is a mark of India’s no. 1 linen brand – the LINEN CLUB.

The brand colours are inspired by nature and are earthy colours. The beige is inspired by the flax plant – the core of the linen fabric. The teal is a mix of blue and green palettes that were picked from the linen fields under the blue sky.

Our new font is modern and breathable, much like linen itself. 
 

Presenting a new logo for an all-time classic.

Presenting a new logo for an all-time classic

Passionate Like You

Passion is an inherent quality that the world cannot see, until one's success story is known to the world. When you’re truly passionate, the competition is only you. Passion is age and gender agnostic, it's an emotion that is felt by all. As the leading linen brand in India, with over 70 years of experience, our passion for linen speaks in our craft and designs. Just like our users, we also quietly toil and persevere to ensure only the best results. For a brand that lives and breathes linen, is the no.1 brand for linen in India, for someone that's this passionate about what they do, the idea lies there itself. What do we tell our customers that are as passionate about what they do and how they live their lives? That we get you. We are like you. We know how passionate you are in your life and we connect with you because we are like you. Which is why Linen Club’s new brand line says ‘Passionate like you’

Welcome to the all-new Linen Club, a cornerstone of origin, authority, and passion. We are passionate, passionate like you.

Welcome to the all-new Linen Club