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The linen club
Incredibly sought after and nigh-impossible to perfect, linen is a storied fabric
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Explore unique designs, rich textures, and vivid shades in linen.

Stay chic and fashionable with ready-to-wear linen creations.

Evoke the divine grace with chic linen designed to accentuate your femininity.

Make a statement with accessories hand-crafted from fine linen.
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Wedding Season’s Finest Go-To Fabric

Dec 13 2018 | FASHION AND STYLE

The big fat Indian wedding season has begun in its true sense! Winter is arguably the most perfect time to wear the finest attire without the fear of sweat trickling down and ruining the fun. It’s all about style, comfort and making lifelong memories.

Chronicling The Impressive: A Photo Story with Farhan Akhtar

Oct 26 2018 | FASHION AND STYLE

In our latest TVC campaign, Farhan Akhtar channels his most impressive self through a spectrum of moods that are matched perfectly with a gamut of our finest fabrics. Captured in a series of candid photos, here’s the story of being truly different.

Your Most Impressive Festive Season Yet

Sep 27 2018 | FASHION AND STYLE

It’s that time of the year again – the busiest festive season of the year is here. With celebrations lasting till the very end of the year, the air is filled with festive anticipation, just waiting to engulf you in festivities and jubilations.

Acing Your Monsoon Attire

Jun 20 2018 | FASHION AND STYLE

After the oh-so-hot summer, monsoon is finally here. It would be a shame if you aren’t already gorging on piping hot bhajiyas with some chai, becausethe first couple of showers will soon be replaced by the dreaded downpour.

What Makes Linen The Perfect Summer Fabric

May 16 2018 | FASHION AND STYLE

I love Indian summers, the bright red Amaltas with the yellow gulmohar against the summer sun is a beautiful sight, on top of that, it’s mango season!

Why You Need to Go Linen This Summer

May 04 2018 | CURRENT TRENDS

Indian climates aren't exactly known for being considerate during the summer months. It's a constant battle with perspiration & heat, kicking in minutes after you step out every morning.

This summer, stay ahead of the heat in style with Linen

Apr 20 2018 | CURRENT TRENDS

What comes to mind when you think of the summer? Forget about the heat; instead, let's think of ways to beat the heat.

Staying Cool With Linen Trousers

Feb 19 2018 | CURRENT TRENDS

When it comes to daily fashion, sporting a unique look is easier said than done. Sure, you can develop a wardrobe that suits your personality but how do you truly pull a style that distinguishes you from the rest of the crowd?